Resonate IP has a trusted network of firms worldwide to secure trademark registration globally and prevent the production, sale, and importation of counterfeit products.
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By their very nature, trademarks transcend cultures and are means for brand owners to establish new sales channels, grow their business, and build brand equity outside the United States.
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The ability to secure and protect a brand globally depends on many factors, not least the trademark laws in the country where registration is sought.  Unlike the United States, most countries grant trademark rights on a “first-to-file” basis, meaning that a party is not required to sell a product or render a service before they can obtain a trademark registration.  A brand owner may use the first-to-file system to secure trademark registration in a particular country before expanding into that market.  However, it also allows for bad faith actors (e.g., manufacturers, distributors, unscrupulous competitors) to exploit the goodwill of a business by filing a trademark in a first-to-file country without permission.
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Resonate IP has the boots on the ground to help you expand into new markets, combat trademark misappropriation, and manage your global trademark portfolio. 

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