BRAND INCEPTION

Resonate IP engages with brand owners early to evaluate risk and create strategies to ensure that a preferred mark has a broad scope of protection against its competition. 
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Trademark strength depends on many factors, including the nature of the mark and the number of third parties using the same or similar marks in the marketplace.  Marks that describe a feature, characteristic, or location of the product or service are entitled to a lesser degree of protection, and will be difficult to enforce against third parties.  Conversely, fanciful or arbitrary marks are inherently strong and will have a greater scope of protection in the marketplace.  

Resonate IP is here to assist you in creating a brand that is strong, enforceable, and a durable asset for the life of your business.