LIGHT THE SPARK.
WE ARE HERE FOR THE LONG HAUL.
Resonate IP engages with brand owners early to evaluate risk and create strategies to ensure that a preferred mark has a broad scope of protection against its competition.
Trademark strength depends on many factors, including the nature of the mark and the number of third parties using the same or similar marks in the marketplace. Marks that describe a feature, characteristic, or location of the product or service are entitled to a lesser degree of protection, and will be difficult to enforce against third parties. Conversely, fanciful or arbitrary marks are inherently strong and will have a greater scope of protection in the marketplace.
Resonate IP is here to assist you in creating a brand that is strong, enforceable, and a durable asset for the life of your business.